Effective Customer Relationship Management (CRM) solutions facilitate and coordinate sales, marketing, and customer support across all customer touchpoints. The organizations building the most lasting and mutually beneficial customer relationships are doing so by integrating and unifying all of their customer communication channels.

The key challenges facing organizations implementing CRM strategies are:

• Striking a balance between technology and a human touch.
• Personalizing services.
• Ensuring the privacy of information exchanged.
• Minimizing the impact that failure of parts of the strategy may have on the overall strategy.

everse CRM experts have created a strategic report to help readers understand CRM approaches, measurements, industry applications, benefits, and failure frameworks.