everse Developing Interactive Source of Information and Applications to Help California Electricity Customers Understand the Energy Market and Reduce Usage and Costs

LOS ANGELES, March 1, 2002 – Today, everse corporation (everse), a technology consulting, software development, and application outsourcing company, announced that it is developing an interactive source of information and applications to help California electricity customers understand the energy market and reduce usage and costs. The initiative is the product of a government program administered by a California utility to promote energy conservation and reduce demand for electricity.

everse is developing the interactive source of information and applications to help California residential and small business electricity customers analyze and evaluate their electricity usage, reduce their electricity consumption and costs, learn about techniques and products to improve their energy efficiency, understand recent and ongoing changes in the California electricity market, and get up–to–the–minute news on a range of electricity–related topics.

To define, validate, and prioritize the elements of the solution, everse is conducting several phases of focus groups with California electricity customers. The first phase, completed in January, studied the attitudes and opinions of target customers regarding the energy crisis, energy consumption, and energy costs. Among other issues, everse investigated how customer feelings about these topics influence their perceptions of utilities, government agencies, information sources, and brands connected to the California energy market.

everse is also using focus groups to ensure the solution includes the information and applications that California electricity customers consider most valuable and beneficial. In the first phase of focus groups, everse gauged target audiences’ interest levels in the design, navigation, and overall functionality of a prototype of the solution. everse also gathered ideas from focus group participants on how to refine and prioritize existing features and add new ones to address the needs and expectations of end–users.

According to everse CEO James Sung, “A major factor in the success of this initiative is how well it supports the needs of customers in California’s changing electricity market. The focus groups we have conducted and will continue to conduct in developing the solution will help ensure it exceeds users’ expectations in this and other areas.“

About everse corporation

everse is a technology consulting, software development, and application outsourcing company with offices in Los Angeles, New York, Bangalore, and Shanghai. The company mobilizes its expertise in Business Technology Consulting, Application Development & Outsourcing, and Enterprise Integration through its proprietary e-v-e-r-s-e Methodology. everse creates process-centric solutions that address the full range of its clients' functional issues and build long-term business relationships. everse has collaborated with Global 1000 and middle market companies including Allied Domecq PLC, Baskin-Robbins, Conexant Systems, CorVel Corporation, the California Public Utilities Commission, Enterprise Rent-A-Car Company, Farmers Insurance Group, Knott's Southern California Resort, Medtronic Minimed, Newhall Land and Farming Company, Pacific Gas and Electric Company, Southern California Edison, ValleyCrest Companies, and Vitesse Semiconductor Corporation.