everse and Knott’s Launch the Resort’s New Multi–Destination Portal

LOS ANGELES, June 21, 2002 – Today, everse corporation (everse), a technology consulting, software development, and application outsourcing company, and Knott’s Southern California Resort (Knott’s), America’s first theme park, announced the launch of the resort’s new multi–destination portal. The portal and the applications it includes help the resort market and sell tickets to its entire family of properties, including Knott’s Theme Park, California Marketplace, Soak City U.S.A., Oasis water parks, and the Radisson Resort Knott’s Berry Farm hotel.

The Knott’s project engaged everse’s Application Design & Development service and Enterprise Portal Services. Through its Application Design & Development service, everse brought to the project the technical expertise, software development discipline, process–centric methodology, and feedback–oriented change management necessary to provide rapid delivery of application function while minimizing project risks and costs. Leveraging its Enterprise Portal expertise, everse helped Knott’s integrate information from a multitude of sources to create a central, organized knowledge network for the resort’s diverse target audiences.

To develop the functionality and streamline the administration of the new Knott’s portal, everse integrated several custom–built and third–party applications. everse created a registration application to facilitate enrollment and capture user information for Knott’s targeted e–mail campaigns and direct marketing programs. In addition, everse integrated a third–party eCommerce application to expedite ticket purchasing and processing for the resort’s multiple properties. To enable Knott’s to update the information and promotions on the portal quickly and easily, everse developed a custom content management system.

The new Knott’s portal and applications provide the resort with a centralized channel to communicate the appeal of, and increase ticket sales for, its entire group of facilities and attractions. The portal increases the visibility of Knott’s newly remodeled accommodations and expands its market penetration beyond Southern California, while the eCommerce functionality helps boost traffic to all of its properties. Together, the portal and applications serve as a dynamic and direct sales and marketing tool for the resort.

According to everse Engagement Manager, Mark Cavicchia, “In the new Knott’s portal, everse and Knott’s have developed a strategic digital channel to increase the resort’s brand awareness, market reach, and customer touchpoints. We look forward to helping Knott’s continue to evolve the portal to enhance the value it provides the resort’s properties and their past, present, and future visitors.“

About everse corporation

everse is a technology consulting, software development, and application outsourcing company with offices in Los Angeles, New York, Bangalore, and Shanghai. The company mobilizes its expertise in Business Technology Consulting, Application Development & Outsourcing, and Enterprise Integration through its proprietary e-v-e-r-s-e Methodology. everse creates process-centric solutions that address the full range of its clients' functional issues and build long-term business relationships. everse has collaborated with Global 1000 and middle market companies including Allied Domecq PLC, Baskin-Robbins, Conexant Systems, CorVel Corporation, the California Public Utilities Commission, Enterprise Rent-A-Car Company, Farmers Insurance Group, Knott's Southern California Resort, Medtronic Minimed, Newhall Land and Farming Company, Pacific Gas and Electric Company, Southern California Edison, ValleyCrest Companies, and Vitesse Semiconductor Corporation.

About Knott’s Southern California Resort

The 150–acre Knott’s Berry Farm is America’s first theme park and the 12th most–visited amusement park in the country. The Knott family began farming in Buena Park, California, in 1920 and renamed their restaurant, Old West Ghost Town, and “Covered Wagon Show“ Knott’s Berry Farm in 1947. Among its numerous historical achievements, Knott’s Berry Farm has featured the world’s first amusement park Halloween promotion (now in its 29th year), the world’s first 360° roller coaster, the world’s tallest descending thrill ride, and the world’s tallest and steepest water thrill ride. The amusement park began charging admission in 1968 and became a member of the Cedar Fair, L.P. family of amusement parks and resorts in 1998. Cedar Fair also owns and manages Cedar Point (Ohio), Dorney Park & Wildwater Kingdom (Pennsylvania), Michigan’s Adventure, Valleyfair (Minnesota), and Worlds of Fun (Missouri). Together, Cedar Fair parks entertain more than 11 million visitors a year.