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Media Relations
everse corporation

For Immediate Release

everse Featured in CRN Magazine

LOS ANGELES, September 30, 2002 – everse corporation (everse), a technology consulting, software development, and application outsourcing company, is featured in the September 30, 2002, print and online issues of CRN Magazine, the Newsweekly for Builders of Technology Solutions. everse CEO James Sung is quoted in an article that discusses the keys to successful Customer Relationship Management (CRM) solutions and reviews several vendors of CRM software for the small– and medium–sized business market (SMB) market.

The article begins, “’Listen to your customers’ should be the advice that CRM solution providers give their clients, said James Sung?“ Aligning an organization’s CRM efforts with its customers’ needs is one of the central goals of everse’s Customer Relationship Management service. Part of the company’s Business Technology Consulting practice, the CRM service helps organizations understand their customers, develop tactics to address their needs, and create sustainable and profitable revenue models around CRM.

The CRN article continues, “Sung also sees a misalignment between technology and business plans among many of everse’s customers, and looks for CRM vendors that can help unify platforms and integrate initiatives across brands?“ CRM is not just software. everse’s CRM service helps clients eliminate gaps in CRM processes and develop a CRM framework to be integrated into existing enterprise systems.

According to Sung, as paraphrased in the CRN article, “Many companies are too focused on internal CRM objectives and aren’t listening to their own customers?“ everse’s CRM service enables clients to create an environment in which their market position, economic structure, developmental capabilities, and values are aligned with their customers’ needs and expectations.

While the CRN article is an excellent analysis of CRM for the SMB market, everse’s expertise extends to developing successful CRM strategies and solutions for enterprise–scale deployments.

About everse corporation

everse is a technology consulting, software development, and application outsourcing company with offices in Los Angeles, New York, Bangalore, and Shanghai. The company mobilizes its expertise in Business Technology Consulting, Application Development & Outsourcing, and Enterprise Integration through its proprietary e-v-e-r-s-e Methodology. everse creates process-centric solutions that address the full range of its clients' functional issues and build long-term business relationships. everse has collaborated with Global 1000 and middle market companies including Allied Domecq PLC, Baskin-Robbins, Conexant Systems, CorVel Corporation, the California Public Utilities Commission, Enterprise Rent-A-Car Company, Farmers Insurance Group, Knott's Southern California Resort, Medtronic Minimed, Newhall Land and Farming Company, Pacific Gas and Electric Company, Southern California Edison, ValleyCrest Companies, and Vitesse Semiconductor Corporation.