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Case Study: CorVel Corporation

CorVel Corporation

Engagement Summary

everse redeveloped CorVel Corporation's corporate Web site to serve as a more effective information delivery channel. The new portal enhances the company's online image and ensures users have easy access to the information they need to do business with the company.

Client Profile

A national provider of leading-edge managed care services and solutions, CorVel Corporation delivers its programs from 185 offices in 49 states and has been named one of the 200 Best Small Growth Companies in America by Forbes Magazine for eight consecutive years.

Business Challenges

CorVel's Web site did not communicate to its audiences compellingly or provide users with easy access to the information they need to do business with the company. In addressing these issues, the company faced a number of challenges:

  • CorVel's online image did not capture the power of its offline brand identity.
  • The CorVel site was not organized to target the users for whom it was intended, including claims professionals, employers, healthcare professionals, patients, brokers, and investors.
everse Solution

Working with CorVel's marketing and technology groups, everse transformed CorVel's Web site into a corporate information portal that realizes the company's objectives and satisfies the needs of its target audiences. The solution includes:

  • Intuitive information architecture that organizes information by topic and target audience.
  • A graphical user interface that establishes a strong online brand identity for the company.
  • Dynamic navigation that ensures no page is more than two clicks away from any other.